ActiveCampaign Review 2023: Unraveling the Power of Email Automation with ActiveCampaign


ActiveCampaign Review 2023: overview

Welcome to our comprehensive ActiveCampaign review for 2023! If you’re in the market for an email marketing solution, you’ve likely come across ActiveCampaign. With its wide range of features and capabilities, ActiveCampaign is a popular choice among businesses of all sizes. However, with so many options available, it can be challenging to know if it’s the right fit for your needs. In this review, we’ll dive into the platform’s pricing, features, and ease of use, as well as explore what makes ActiveCampaign a valuable tool for your email campaigns. So, sit back, relax, and get ready for an in-depth ActiveCampaign review you can trust!

What is ActiveCampaign?

ActiveCampaign is an all-in-one email marketing platform that enables businesses to engage their customers across multiple channels. It provides an easy-to-use interface that allows users to create email campaigns, manage mailing lists, and automate their marketing activities effectively. In this ActiveCampaign review, we will take an in-depth look at the platform’s features, pricing, and performance, so you can decide if it’s the right solution for your business.

ActiveCampaign Review: Summary

ActiveCampaign is a feature-rich email marketing solution that allows you to create targeted campaigns and automate your marketing activities. It offers a range of features, including mailing list management, segmentation, automation, and analytics. Its pricing is competitive, and it provides excellent customer support. However, it may not be the best option for beginners as it may require more time to learn.

ActiveCampaign Pricing and Plans

ActiveCampaign’s pricing and plans are designed to cater to the needs of different businesses. The features and tools offered in each plan vary based on the level of subscription. Currently, the platform offers four subscription levels: Lite, Plus, Professional, and Enterprise.





Unlimited sending
Email marketing
Marketing automation
Chat, email, and community support

for up to 500 contacts


All Lite features

Lead and contact scoring

Facebook custom audiences

CRM with Sales Automation

$49/month for up to 500 contacts


All Plus features
Site messaging
Advanced lead scoring
Deep data integrations

for up to 500 contacts


All Professional features
Custom reporting
Custom mailserver domain
Free design consultation

Custom pricing
for more than 500 contacts

ActiveCampaign’s pricing is based on the number of contacts in your email list(s). As your list grows, you can upgrade or downgrade your subscription level accordingly.

Overall, ActiveCampaign provides affordable pricing options for businesses of all sizes, with plans ranging from basic email marketing to more advanced marketing automation and custom reporting features.

What is ActiveCampaign Good For?

ActiveCampaign offers a wide range of features that make it a versatile tool for a diverse range of businesses. Here are some of the pros and cons of using ActiveCampaign:


  • Advanced Automation: ActiveCampaign’s automation capabilities are some of the best in the industry, allowing you to create complex automation workflows that can help you nurture leads and close more sales.
  • Powerful Segmentation: With ActiveCampaign, you can easily segment your subscribers based on their interests and behaviors, allowing you to deliver highly targeted content and offers.
  • CRM Integration: ActiveCampaign’s CRM system allows you to track your leads and customers through the sales funnel, making it easier to manage your customer relationships.
  • Landing Pages: ActiveCampaign’s landing page builder allows you to create beautiful, high-converting landing pages without the need for any design or coding skills.


  • Learning Curve: While ActiveCampaign’s features are powerful, they can be overwhelming for beginners, and it can take some time to learn how to use the platform effectively.
  • Price: ActiveCampaign is more expensive than some of its competitors, which can make it less accessible for small businesses and startups.
  • Limited Email Templates: While ActiveCampaign offers some basic email templates, they are not as extensive as some other email marketing platforms.

Overall, ActiveCampaign is a powerful email marketing tool that is well-suited for businesses of all sizes. Whether you’re a small business looking to nurture leads or a larger enterprise looking to streamline your sales process, ActiveCampaign has the features and capabilities you need to succeed.

Mailing Lists and Segmentation

ActiveCampaign’s mailing list and segmentation features make it easy for users to manage and organize their subscribers. With the platform’s intuitive interface, it’s simple to add, remove, and edit subscriber information as needed. Additionally, ActiveCampaign offers advanced segmentation capabilities, allowing users to group their subscribers based on specific criteria.

Mailing Lists

Creating and managing mailing lists in ActiveCampaign is a straightforward process. Users can add new subscribers individually, or import them in bulk using a CSV or TXT file. Once added, subscribers can be organized into different lists, making it easy to target specific groups with tailored campaigns.

ActiveCampaign also provides automation options for managing subscriber lists. For example, users can set up rules that automatically add or remove subscribers from specific lists based on their behavior or actions.


ActiveCampaign’s segmentation capabilities are where the platform really shines. Users can create segments based on a variety of criteria, including location, behavior, past purchases, and more. This allows for highly targeted campaigns that are more likely to resonate with subscribers.

Segments can be created manually or using automation rules. For example, a user could create a segment of subscribers who have opened at least three emails in the past month. Alternatively, a rule could be set up to automatically add subscribers to a segment based on their past purchasing behavior.

Overall, ActiveCampaign’s mailing list and segmentation features make it easy to manage and target subscribers, resulting in more effective email campaigns.

ActiveCampaign Landing Pages, Analytics & Reporting

If you’re looking for an email marketing platform that not only allows you to create powerful campaigns but also lets you track their performance in real-time, ActiveCampaign is definitely worth considering. With ActiveCampaign, you can create stunning landing pages, analyze visitor behavior, and create reports that help you make informed decisions.

Landing Pages

One of the standout features of ActiveCampaign is its landing page builder, which allows you to create beautiful and responsive landing pages within minutes. The drag and drop editor makes it easy to customize your pages with images, videos, and text, while the built-in templates provide a quick and easy starting point.

You can also use ActiveCampaign’s landing pages to collect email addresses and other important information from visitors, making it easy to build your mailing list and reach out to new customers.

Analytics & Reporting

ActiveCampaign’s analytics and reporting features are another area where the platform shines. With the ability to track opens, clicks, and conversions, you can get a better understanding of how your campaigns are performing and where to make improvements.

analysis and report

The platform also provides detailed reports on subscriber activity, including individual website visits and social media interactions, allowing you to see which subscribers are the most engaged with your content.


If you’re looking to take your email marketing efforts to the next level, ActiveCampaign’s landing page builder and analytics features are definitely worth checking out.

Live Chat

ActiveCampaign’s live chat feature is a valuable addition to its customer support options. With this feature, users can instantly connect with their customers and provide real-time assistance. The live chat function can be customized with automated messages and triggered to appear based on customer behavior or specific pages visited. It’s a great way to improve customer engagement and satisfaction.

One of the most significant benefits of ActiveCampaign’s live chat is its integration with the platform’s existing CRM. Chat transcripts can be automatically saved as notes in a customer’s profile, giving users easy access to customer interactions and history. This, in turn, can be used to personalize future messaging and improve lead scoring.

While the live chat feature is undoubtedly a useful tool, it’s worth noting that it’s only included in the Plus and higher plans. If live chat is vital to your business, you’ll need to invest in one of these more expensive plans to access the feature.

Ease of Use

One of the biggest concerns for those looking to use email marketing software is the ease of use. Thankfully, ActiveCampaign is known for being user-friendly and intuitive. Its platform is well-designed, making it easy for even beginners to navigate.

ActiveCampaign offers a drag-and-drop email editor, which allows users to create professional-looking emails in just a few clicks. Additionally, the platform’s automation builder is simple to use, using a visual flowchart to help users create automated campaigns.

For those who need assistance, ActiveCampaign offers comprehensive tutorials and user reviews. These resources make it easy to get started and learn how to optimize your email campaigns.

Overall, ActiveCampaign is an easy-to-use email marketing solution that offers numerous benefits, including personalization and a wide variety of templates. Its user-friendly interface makes it a great choice for businesses of all sizes.

ActiveCampaign Alternatives

While ActiveCampaign has many features that make it a great email marketing tool, it may not be the best fit for everyone. Here are some ActiveCampaign alternatives worth considering:

1. Mailchimp

Mailchimp is a popular email marketing platform known for its user-friendly interface and free plan for small businesses. It has a drag-and-drop email editor, marketing automation, and detailed reporting. One downside of Mailchimp is its limited segmentation capabilities compared to ActiveCampaign.

2. HubSpot

HubSpot is an all-in-one marketing platform that includes email marketing, lead generation, CRM, and more. It offers advanced segmentation and lead scoring capabilities, as well as detailed customer insights. However, HubSpot can be expensive and may not be as user-friendly as ActiveCampaign.

3. ConvertKit

ConvertKit is a popular email marketing tool for bloggers and content creators. It offers advanced automation features, including visual automation workflows, and segmenting subscribers based on their interests and actions. ConvertKit’s main downside is its limited design capabilities, which may not be suitable for businesses that want to create visually stunning emails.

4. AWeber

AWeber is a powerful email marketing tool that offers automation, reporting, and integration with third-party platforms. It also has a drag-and-drop editor for creating emails and landing pages. However, AWeber’s segmentation capabilities are not as advanced as ActiveCampaign’s.

When choosing an email marketing tool, it’s important to consider your business needs and budget. While ActiveCampaign may be the best option for some, these alternatives may be a better fit for others.

ActiveCampaign Features

ActiveCampaign offers a wide range of features to help businesses create and execute effective email marketing campaigns. Here are some of the key features you can expect from this platform:

Web Form Builder and Landing Pages

ActiveCampaign’s web form builder and landing page editor make it easy to create professional-looking forms and pages to capture leads and encourage subscribers. The drag-and-drop editor allows for customization and integration with popular tools like WordPress.

Lead Scoring

With ActiveCampaign’s lead scoring feature, businesses can assign scores to subscribers based on their engagement level and behavior. This allows for more personalized and targeted communication, as well as better decision-making regarding sales efforts.

ActiveCampaign CRM


The CRM feature in ActiveCampaign allows businesses to manage and track interactions with customers and leads. This includes information such as contact details, task management, and deal tracking.

Automations (Email automation)

ActiveCampaign  REVIEW

ActiveCampaign’s powerful automation capabilities allow businesses to create and manage complex automation workflows. With the visual flowchart, businesses can visualize and design the entire automation process, including triggers, actions, and conditions. This helps businesses streamline their email marketing efforts and deliver relevant and timely messages to their subscribers.

Visual Flowchart

The visual flowchart in ActiveCampaign allows businesses to create automation workflows visually. By dragging and dropping elements onto the flowchart, businesses can define triggers, actions, and conditions, and connect them to create complex automation sequences.


Triggers in ActiveCampaign are events or actions that initiate the automation workflow. These triggers can be set based on various conditions, such as subscribing to a list, opening an email, visiting a specific page, or clicking on a link.


Actions in ActiveCampaign are the tasks or activities that are performed as part of the automation workflow. These actions can include sending an email, updating contact details, adding or removing a contact from a list, or waiting for a specific period of time.


Conditions in ActiveCampaign are the rules that govern when a specific action should be performed. Businesses can set conditions based on various criteria, such as contact properties, tags, custom fields, or interaction with previous emails or website pages.


ActiveCampaign integration

ActiveCampaign integrates with over 850 apps and platforms, allowing businesses to streamline their email marketing efforts with tools they’re already using.

Automation Templates

ActiveCampaign templates

ActiveCampaign offers a variety of pre-built automation templates for businesses to use as a starting point for their campaigns. These templates cover a range of use cases, from lead nurturing to customer onboarding.

Email Deliverability

One of the most critical factors in email marketing is delivering your messages to your subscribers’ inboxes. ActiveCampaign has an excellent reputation for high email deliverability rates, which means that your emails are less likely to end up in a spam folder. This is possible due to the use of advanced email authentication protocols and strict compliance with anti-spam laws.

ActiveCampaign editor 

The ActiveCampaign editor is a key component of the ActiveCampaign platform, designed to empower users in creating and customizing their email marketing campaigns. This editor provides a user-friendly interface that simplifies the process of designing and crafting email content. With the ActiveCampaign editor, users can easily drag and drop elements, including text, images, buttons, and more, into their email templates. This makes it accessible to both beginners and experienced marketers, allowing for the creation of visually appealing and engaging emails without the need for extensive coding or design skills.

Additionally, the ActiveCampaign editor supports personalization and dynamic content, enabling marketers to tailor their emails to specific segments of their audience. This feature is invaluable for delivering relevant and targeted messages that resonate with recipients, ultimately improving campaign performance.

ActiveCampaign's editor

Furthermore, the editor is integrated seamlessly with ActiveCampaign’s automation features, enabling users to incorporate email sequences and automations directly into their campaigns. This facilitates the creation of sophisticated and automated customer journeys, enhancing the overall effectiveness of email marketing efforts.

In summary, the ActiveCampaign editor is a versatile tool that empowers users to design, personalize, and automate their email marketing campaigns, making it a valuable asset for businesses looking to optimize their email marketing strategies.

ActiveCampaign Customer Support, Messaging and SMS

When it comes to customer support, ActiveCampaign offers a variety of options for users to receive assistance. The platform provides a comprehensive knowledge base with articles, videos, and tutorials to help users troubleshoot and navigate the platform.

customer support

In addition to the knowledge base, ActiveCampaign offers email support for users on all plans. Users on higher-tier plans also have access to live chat support for immediate assistance with any questions or issues.

ActiveCampaign also provides messaging capabilities, allowing users to send targeted messages to their subscribers. This feature is useful for sending personalized messages to specific subscribers based on their behavior or other criteria.

For users who want to incorporate SMS messages into their marketing campaigns, ActiveCampaign offers SMS marketing features. This allows users to send SMS messages to their subscribers, further increasing the reach of their marketing efforts.

Final Thoughts on ActiveCampaign

In conclusion, ActiveCampaign emerges as a formidable player in the realm of email marketing and automation. While there are indeed several alternatives available, ActiveCampaign sets itself apart through its user-friendliness, advanced automation capabilities, and the flexibility of its pricing based on the size of your contact list.

ActiveCampaign offers a 14-day free trial that allows potential users to explore its features and evaluate its suitability for their needs. ActiveCampaign’s integration options, extensive range of automations, and focus on campaign performance make it a powerful tool for businesses seeking to enhance their customer experience through automation. It stands as a versatile and effective solution, particularly well-suited for those looking to grow and optimize their email marketing efforts, and it offers free migration assistance to facilitate the transition. While alternatives exist, ActiveCampaign’s ability to cater to various business sizes and its emphasis on both email marketing and marketing automation make it a compelling choice in the ever-evolving landscape of digital marketing tools.

Ultimately, the decision to use ActiveCampaign will depend on a variety of factors, including the size and goals of your business, your budget, and your level of experience with email marketing. But for those seeking a powerful and flexible solution that offers a range of benefits and resources, ActiveCampaign is definitely worth considering.


What are some ActiveCampaign alternatives?

If you’re considering alternatives to ActiveCampaign, there are several options like Mailchimp, ConvertKit, and HubSpot available. Each has its own set of features and pricing structures.

Is ActiveCampaign user-friendly?

ActiveCampaign is known for its user-friendly interface and ease of use, making it accessible to both beginners and experienced users.

How does ActiveCampaign pricing work?

ActiveCampaign’s pricing starts based on the size of your contact list, and it can become more expensive as your list grows. They offer different plans to cater to various business needs.

Does ActiveCampaign offer a free trial?

Yes, ActiveCampaign provides a 14-day free trial, allowing users to explore its features and capabilities before committing to a paid plan.

What can you do with ActiveCampaign automation?

ActiveCampaign offers advanced email marketing and automation tools, enabling users to create complex automations to streamline their marketing efforts and improve campaign performance.

How does ActiveCampaign handle customer support?

ActiveCampaign prioritizes customer support and provides assistance to its users through various channels to ensure a positive customer experience.

Does ActiveCampaign offer free migration assistance?

Yes, ActiveCampaign offers free migration assistance to help users transition from other email marketing and automation platforms to ActiveCampaign.

What makes ActiveCampaign stand out as the best choice for email marketing and automation?

ActiveCampaign’s ability to combine advanced email marketing with marketing automation sets it apart. It allows users to create personalized and effective email campaigns regardless of the size of their contact list.


  • Alexis

    Hey there! I'm Alexis, the author behind Welcome to your ultimate best web tools reviews website. My goal here is to provide you with thoroughly researched and unbiased evaluations of various web tools. With our rigorous testing process, I help you navigate the overwhelming market, ensuring that you find the perfect products that meet your specific needs. Trust me to keep you informed and empowered in your decision-making process. At, you can count on finding honest and reliable information to make the best choices for your online ventures. Let's explore the world of web tools together!

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