GetResponse Review 2023: Exploring the Pros and Cons, and If It’s the Right Tool for You

Welcome to our comprehensive guide on GetResponse, the go-to tool for marketers in 2023. In this review, we will provide an in-depth analysis of GetResponse, highlighting its various features, pricing plans, pros and cons, customer support, and alternatives.

If you’re a marketer looking for an all-in-one solution to enhance your email marketingmarketing automation, and funnel building capabilities, then GetResponse might be just what you need. In this review, we’ll help you determine if GetResponse is the right tool for you by addressing important factors to consider and comparing it with other tools in the market.

Without further ado, let’s dive into our GetResponse review 2023 for marketers and explore how this tool can take your marketing campaigns to the next level.

What is GetResponse?

GetResponse is a powerful marketing tool that provides businesses with a range of features to enhance their online campaigns. It is an all-in-one marketing platform that enables marketers to create and send email campaigns, build landing pages and websites, and automate their marketing activities, among other things.

With GetResponse, marketers can create beautiful and professional-looking email campaigns without any coding skills. The platform provides users with a drag-and-drop email editor that makes designing emails a breeze. Additionally, GetResponse offers marketing automation functionalities that allow businesses to automate their marketing workflows and drive leads down the sales funnel.

GetResponse also comes equipped with a funnel builder that enables businesses to create marketing funnels to convert visitors into customers. The platform’s website builder is another useful tool that allows businesses to create a professional-looking website without any technical skills.

Overview of GetResponse Features:



Email Marketing

Create & send email campaigns with ease

Marketing Automation

Automate marketing workflows to drive leads down the sales funnel

Funnel Builder

Create marketing funnels to convert visitors into customers

Website Builder

Create a professional-looking website without any technical skills.

Landing Page Builder

Create beautiful and high-converting landing pages

Integration with Other Tools

Integrate GetResponse with other tools such as social media, e-commerce platforms, and CRMs

GetResponse’s integration with other tools is another highlight of the platform. It offers seamless integration with social media, e-commerce platforms, and CRMs, ensuring businesses can streamline their workflows and manage their marketing activities more efficiently.

Overall, GetResponse provides businesses with all the marketing tools they need to create successful online campaigns. Its range of features makes it a popular choice for businesses of all sizes, whether they are looking to enhance their email marketing efforts, build a professional website, or automate their marketing workflows.

GetResponse Ease to Use

  GetResponse is generally considered to be easy to use. It offers a user-friendly interface with drag-and-drop functionality, making it easy for users to create and edit email campaigns, landing pages, and marketing automation workflows. The platform also provides step-by-step guides and video tutorials to help users navigate and utilize its features effectively. Additionally, GetResponse offers customer support through phone, email, and live chat to assist users with any questions or issues they may encounter. Overall, GetResponse is designed to be user-friendly and accessible for users of all levels of experience. 

GetResponse Report and Analysis

GetResponse is an email marketing platform that allows businesses to create and send professional-looking emails to their subscribers. It also provides tools for automation, analytics, and landing page creation.
There are various features in GetResponse that can be analyzed and reported on to measure the success of email marketing campaigns. These include:
1. Email Open Rate: This metric shows the percentage of recipients who opened the email. A high open rate indicates that the subject line was effective in capturing recipients’ attention.
2. Click-through Rate (CTR): CTR measures the percentage of recipients who clicked on a link within the email. A high CTR suggests that the email content and call-to-action were compelling and engaging.
3. Conversion Rate: Conversion rate measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. This metric indicates the effectiveness of the email’s content and design in driving conversions.
4. Bounce Rate: Bounce rate shows the percentage of emails that were not delivered to the recipients’ inboxes. A high bounce rate may indicate issues with email list quality or segmentation.
5. Unsubscribe Rate: Unsubscribe rate measures the percentage of recipients who opted out of receiving future emails. A high unsubscribe rate suggests that the email content or frequency was not aligned with the subscribers’ expectations.
6. Device and Email Client Report: This report provides insights into the devices and email clients used by recipients to open the emails. It helps optimize email design and compatibility for different devices and clients.

A/B Testing Results:

GetResponse allows users to perform A/B tests, where different versions of an email are sent to a subset of subscribers. The results of these tests can be analyzed to identify the most effective subject lines, content, or design elements.
To conduct a report and analysis in GetResponse, users can access the platform’s analytics dashboard. Here, they can view and export data for various metrics, segment results by different criteria, and track the performance of specific campaigns over time.
By regularly analyzing these metrics and making data-driven adjustments to email marketing strategies, businesses can improve their email engagement and conversion rates.  analysis 

GetResponse Features

GetResponse is a comprehensive marketing tool that offers a variety of features suited to meet the needs of modern-day marketers. Here, we will explore the different features in detail:

GetResponse Email Marketing

GetResponse allows users to create and send customized emails to their target audience. Its email marketing feature includes an easy-to-use drag-and-drop email editor, a vast library of email templates, and A/B testing options to optimize email performance. Additionally, GetResponse offers advanced email analytics to track the effectiveness of email campaigns.

GetResponse Marketing Automation

The marketing automation feature of GetResponse allows users to create and manage automated campaigns to nurture leads and increase conversions. With its visual automation builder, users can create complex workflows without requiring any coding skills. GetResponse also includes a range of automation templates to help users get started quickly.

Funnel Builder (conversion funnel)

getresponse funnel builder

The funnel builder feature of GetResponse enables users to create sales funnels that drive leads through the buying process. It includes a variety of pre-built funnel templates and a drag-and-drop builder to customize the sales funnel. Users can also track each stage of the funnel and optimize it to improve conversions.

Website Builder

GetResponse’s website builder allows users to create a professional-looking website with ease. With its drag-and-drop builder, users can create landing pages, thank you pages, and other website pages. The website builder also includes a range of customizable templates and a mobile-responsive design to ensure optimal user experience on all devices.

Landing Page Builder

The landing page builder feature of GetResponse enables users to create stand-alone pages optimized for conversions. It includes a variety of customizable templates and a drag-and-drop builder for easy customization. With its A/B testing option, users can optimize the landing page for maximum conversion rates.

Integration with Other Tools

GetResponse provides seamless integration with a variety of third-party tools, including social media platforms, e-commerce tools, and customer relationship management systems. This integration allows users to streamline their marketing activities and automate their workflows for maximum efficiency.

GetResponse Pricing and Plans

GetResponse offers four different pricing plans to cater to the diverse needs and budgets of its users: Basic, Plus, Professional, and Max. Here’s a breakdown of what each plan offers and how much it costs:

Plan NameKey FeaturesPrice
BasicEmail marketing, autoresponders, unlimited landing pages, one sales funnel, Facebook ads, and sell e-products$15/month
PlusAll Basic features, automation builder, five sales funnels, five webinar funnels, contact scoring, and web event tracking$49/month
ProfessionalAll Plus features, unlimited sales and webinar funnels, paid webinars, and unlimited automation builder$99/month
MaxAll Professional features, transactional emails, dedicated support, and deliverability consultingCustom pricing

One of the key differences between the plans is the number of sales and webinar funnels allowed. The Basic plan only offers one sales funnel, while the Plus, Professional, and Max plans offer five, unlimited, and unlimited funnels respectively. The Professional plan also includes unlimited automation builder, which is not available in the other plans.

It is important to note that the pricing for each plan is based on the size of your contact list, with prices increasing as your list grows. However, even with the higher pricing tiers, GetResponse remains one of the most affordable email marketing tools available.

When compared to its competitors, GetResponse’s pricing is highly competitive, offering a wide range of features at a lower cost. For example, MailChimp’s Standard plan costs $99/month for just 10,000 contacts, while GetResponse’s Professional plan offers unlimited contacts for the same price.

Overall, GetResponse’s pricing and plans are flexible enough to accommodate the needs of businesses of all types and sizes. Whether you’re a small business owner or a large corporation, there’s a pricing plan that’s right for you.

Pros and Cons of GetResponse

As with any tool, GetResponse has its pros and cons. Before committing to using it for your marketing campaigns, it’s important to consider both sides.


  • Email marketing: GetResponse has powerful email marketing capabilities, allowing for personalized messaging, automation, and segmentation.
  • Marketing automation: With workflows, tags, and scoring, GetResponse helps streamline marketing tasks and allows for easy customization based on customer behavior.
  • Funnel builder: The funnel builder feature enables marketers to create effective sales funnels that move customers through the purchasing process smoothly.
  • Website builder: GetResponse’s website builder offers drag-and-drop functionality and templates to create professional-looking websites without any coding knowledge.
  • Landing page builder: Similarly, the landing page builder helps create visually appealing landing pages that are optimized for conversion.
  • Integration with other tools: GetResponse integrates with a wide range of tools, making it easy to collaborate and streamline workflows across platforms.


  • Learning curve: With so many features and options available, it may take some time to fully understand and utilize GetResponse to its fullest potential.
  • Pricing: While GetResponse offers a variety of pricing options, it can be expensive for small businesses and startups on a tight budget.
  • Template limitations: While the website and landing page builders offer templates, the options may be limited compared to other website builders on the market.
  • No A/B testing for landing pages: While A/B testing is available for emails, it is not an option for landing pages.

Ultimately, the decision to use GetResponse will depend on your specific marketing needs and budget. However, with its strong email marketing and automation capabilities, it remains a popular choice for many marketers.

GetResponse email Editor 

GetResponse email editor is a feature of the GetResponse marketing automation platform that allows users to create and design professional-looking emails. With the email editor, users can easily drag and drop different elements, such as images, text blocks, buttons, and social media icons, to build visually appealing emails.

The editor provides a variety of pre-designed templates that can be customized to match the user’s branding. Users can also import their own HTML code or start from scratch to create unique email designs. The drag-and-drop interface makes it easy to rearrange and resize elements to create the desired layout.
The editor also includes a built-in image editor, allowing users to make quick edits to their images without the need for external software. Users can crop, resize, add filters, and adjust the brightness and contrast of images directly within the editor.
Additionally, the editor offers a range of personalization options, allowing users to dynamically insert customer information, such as names or purchase history, into their emails. This helps to create a more personalized and targeted email marketing campaign.

Overall, the GetResponse email editor provides a user-friendly interface, various customizable templates, and advanced personalization features to help users create engaging and effective email campaigns.

GetResponse autoresponders

GetResponse autoresponders are a feature of the GetResponse email marketing platform. Autoresponders allow businesses and individuals to automate their email marketing campaigns by sending pre-written emails to subscribers at scheduled intervals or based on specific triggers.
With GetResponse autoresponders, you can create a series of emails that will be sent automatically to your subscribers. You can choose the timing of each email in the series, such as sending a welcome email immediately after someone subscribes to your list, followed by a series of follow-up emails over the course of several days or weeks.

Autoresponders can also be set up to send emails based on specific triggers or actions, such as when a subscriber clicks a certain link in a previous email or completes a purchase. This allows you to send targeted and timely emails to your subscribers based on their behavior.
GetResponse autoresponders provide an efficient way to nurture leads, build relationships with customers, and drive conversions. They allow you to automate your email marketing efforts, saving you time and effort while still delivering relevant and engaging content to your subscribers. 

GetResponse Customer Support

GetResponse offers several avenues for its users to seek assistance and chat support. The customer support team can be contacted through email or phone, and there is also a live chat option available on their website. In addition, the GetResponse website has a comprehensive knowledge base and FAQ section that users can consult for quick answers to common issues.

Users have praised the responsiveness and helpfulness of the GetResponse customer support team. The team is known to respond promptly to inquiries and provide clear and concise solutions to issues raised. Additionally, for users on higher-tier plans, there is a dedicated account manager available to provide personalized support and guidance.

Overall, the customer support offered by GetResponse has been shown to be reliable and effective, making it a valuable resource for users who may encounter technical or usage difficulties.

GetResponse Alternatives

there are several alternatives to GetResponse in the realm of email marketing and automation. Some of the notable ones include:

  1. Mailchimp: Mailchimp is a widely recognized email marketing platform known for its user-friendly interface and a variety of features. It offers both free and paid plans, making it accessible to businesses of all sizes. However, advanced features may require a higher-priced plan.
  2. AWeber: AWeber is another popular email marketing solution that focuses on simplicity and ease of use. It offers a range of templates and automation features to help businesses streamline their email campaigns.
  3. Constant Contact: Constant Contact provides email marketing, as well as event marketing and social media management tools. It’s known for its excellent customer support and easy-to-use platform.
  4. HubSpot: HubSpot offers a comprehensive marketing automation platform that includes email marketing, CRM, and other marketing tools. It’s suitable for businesses looking for an all-in-one marketing solution.
  5. ConvertKit: ConvertKit is designed for content creators and bloggers. It offers automation features tailored to the needs of creators and provides customizable forms and landing pages.
  6. ActiveCampaign: ActiveCampaign is a robust marketing automation platform that goes beyond email marketing. It includes CRM and sales automation features, making it suitable for businesses looking for a more integrated approach to marketing.
  7. SendinBlue: SendinBlue is known for its affordability and features like transactional email and SMS marketing. It’s a good option for businesses on a budget.
  8. MailerLite: MailerLite offers an easy-to-use platform with drag-and-drop email editing and automation features. It’s budget-friendly and suitable for small to medium-sized businesses.
  9. Campaign Monitor: Campaign Monitor is known for its design-focused email templates and ease of use. It’s a good choice for businesses that prioritize visually appealing emails.
  10. Drip: Drip is an e-commerce-focused email marketing platform with advanced automation features. It’s ideal for online retailers looking to personalize their customer journeys.

When choosing an alternative to GetResponse, it’s essential to consider your specific business needs, budget, and the features that matter most to you. Each of these alternatives has its strengths and may be a better fit depending on your goals and preferences.

Comparison with Other Email Marketing Tools

One popular alternative to GetResponse is Mailchimp. While both tools offer email marketing and automation features, Mailchimp is known for its user-friendly interface and easy-to-navigate dashboard. On the other hand, GetResponse offers more advanced marketing automation options and includes a funnel builder and landing page builder functionalities which Mailchimp does not have.

Another notable alternative is AWeber. AWeber is comparable to GetResponse in terms of features, offering robust automation capabilities and landing page builder. However, AWeber’s pricing is higher than GetResponse’s.

Considerations When Choosing an Alternative

When deciding on an alternative to GetResponse, there are several factors to consider. These include the size of your email list, your automation needs, and budget constraints. Some alternatives may price their services based on the size of your email list, while others may offer more advanced automation features for a higher cost.

It’s also important to consider the compatibility of the tool with other tools you use for your marketing campaigns. If you use other tools like customer relationship management software, for example, you’ll want to ensure that your email marketing tool can integrate with them seamlessly.

Ultimately, the right email marketing tool will depend on your specific needs as a marketer. Be sure to research and compare different alternatives before making a decision so that you can find the best fit for you and your business.

Data management and Email deliverability

Data management refers to the process of organizing, storing, and analyzing data to ensure its accuracy, security, and accessibility. It involves various activities such as data collection, data cleansing, data integration, data transformation, and data governance.

Deliverability, on the other hand, refers to the ability of data to reach its intended recipients without being blocked or marked as spam. In the context of email marketing, deliverability is particularly important as it directly impacts the effectiveness of campaigns.

Effective data management plays a crucial role in ensuring deliverability. By maintaining accurate and up-to-date contact information, companies can minimize issues such as bounced emails, spam complaints, and unsubscribes. Data management practices like regular data hygiene checks, segmentation, and personalization can help improve deliverability rates by ensuring that emails are sent to engaged and interested recipients.

Moreover, data management also helps in complying with data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By implementing proper data management procedures, companies can ensure that they have the necessary consents and permissions to use customers’ data for marketing purposes, thus avoiding any legal implications and maintaining good deliverability rates.
Overall, effective data management is essential for optimizing deliverability rates, maximizing the success of marketing campaigns, and maintaining compliance with data protection regulations.

Data segmentation options

One standout feature of GetResponse that I particularly appreciate is its ability to send emails to multiple subscriber segments simultaneously, which sets it apart from some of its main rivals like Aweber. To illustrate, imagine you’ve categorized your subscribers into four segments: Segment A, Segment B, Segment C, and Segment D. GetResponse makes it incredibly straightforward to message Segment A, B, and C simultaneously by simply checking the relevant checkboxes. Moreover, you can also message Segment B and C while excluding Segment D.

Furthermore, GetResponse allows you to apply this approach not only to segments but also to individual lists. For instance, if you manage three separate mailing lists in GetResponse, you can send emails to individuals across all three lists simultaneously.

It’s worth noting that certain segmentation options, such as those based on scoring, tags, ecommerce data, and events, are exclusively available in the ‘Marketing Automation’ plan or higher. Nevertheless, even across all the paid plans, GetResponse provides extensive segmentation capabilities.

This level of flexibility truly distinguishes GetResponse from its competitors, enabling you to finely customize your email campaign audience. Among the products I’ve reviewed so far, only Campaign Monitor offers a similar degree of flexibility, albeit at a considerably higher cost.

This segmentation approach also presents a compelling argument for choosing GetResponse over a key competitor, Mailchimp, which reserves advanced segmentation features for its expensive ‘Mailchimp Premium’ plan, starting at a hefty $350+ per month.

Is GetResponse the Right Tool for You?

Choosing the right email marketing tool for your business can be a daunting task. When deciding whether GetResponse is the right tool for you, it’s important to consider several factors:

Firstly, think about your business’s specific needs and goals. Are you looking for a tool primarily for email marketing, or do you need additional marketing automation features? How much customization do you require for your landing pages and opt-in forms?

Next, take into account your budget and the pricing plans offered by GetResponse. Consider how many subscribers you have and which features you need. Keep in mind that some plans may have limitations or additional costs for certain features.

It’s also important to consider the integration and compatibility options available. If you use other tools or platforms, it’s essential to ensure that GetResponse integrates with them.

Comparison with Other Tools

There are several email marketing tools available on the market, each with its own unique features and pricing plans. When considering whether GetResponse is the right tool for you, it’s worth comparing it with other options such as Mailchimp, AWeber, and Constant Contact. Look at the features offered, pricing plans, and any limitations or restrictions.

Integration and Compatibility Questions

GetResponse integrates with a wide range of third-party tools and platforms, including WordPress, Shopify, and Salesforce. However, it’s important to ensure that your existing tools and platforms are compatible with GetResponse before making a final decision.

By taking these factors into account, you can determine whether GetResponse is the right tool for your business’s specific needs. Remember, choosing the right email marketing tool is crucial for the success of your campaigns.

GetResponse Review : The Final Conclusion

GetResponse is undoubtedly a comprehensive email marketing solution that offers a wide array of features and dedicated support to help businesses succeed in their email marketing efforts. With its versatile platform, GetResponse provides a range of tools, including a drag and drop email editor, marketing automation tools, autoresponders, and even an abandoned cart recovery feature. Moreover, GetResponse offers a user-friendly interface, making it the right tool for both beginners and experienced marketers. Its integration options are extensive, allowing you to link your landing pages seamlessly. What sets GetResponse apart from its alternatives is the 30-day free trial it offers, allowing users to explore the platform’s capabilities before committing to one of its paid plans. Additionally, the availability of a free plan for smaller businesses or those with limited budgets is also a commendable aspect. In-depth GetResponse reviews and FAQs are readily available to assist users in getting the most out of this email marketing platform. Whether you have a small or large email list, GetResponse has a plan for you, accommodating up to 500 subscribers. In conclusion, GetResponse emerges as a versatile and user-friendly email marketing solution, making it a top choice for businesses looking to boost their email marketing campaigns.

Therefore, if you are a marketer looking to enhance your campaigns and streamline your processes, GetResponse is worth considering as your go-to tool in 2023.


Q: What is GetResponse?

A: GetResponse is an email marketing platform that allows you to create, send, and track email campaigns. It also offers features like marketing automation, landing page builder, and CRM integration.

Q: How does GetResponse work?

A: GetResponse works by providing you with tools to create and send email campaigns. You can create automated workflows, design landing pages, and track the performance of your campaigns.

Q: What is marketing automation?

A: Marketing automation is a process where you use software to automate repetitive marketing tasks. With GetResponse, you can create automation workflows to send personalized emails based on user behavior.

Q: Can I use GetResponse for my website?

A: Yes, you can use GetResponse to build landing pages and capture leads on your website. It also provides integration options with popular website builders.

Q: Does GetResponse offer a free plan?

A: Yes, GetResponse offers a free plan that allows you to have up to 500 subscribers and send a limited number of emails per month.

Q: What is the deliverability rate of GetResponse?

A: GetResponse has a high deliverability rate, which means that your emails are more likely to reach your subscribers’ inboxes instead of going to spam folders.

Q: Does GetResponse have phone support?

A: Yes, GetResponse offers phone support for its paid plans. However, phone support is only available during specific hours.

Q: Can I use GetResponse for ecommerce marketing?

A: Yes, GetResponse provides features like abandoned cart recovery and integration with popular ecommerce platforms, making it suitable for ecommerce marketing.

Q: How easy is it to use GetResponse?

A: GetResponse is designed to be user-friendly, with a drag-and-drop editor and a template builder. It also offers features and dedicated support to help you get started.

Q: What is the cost of GetResponse?

A: GetResponse offers various pricing plans, starting from a free plan and going up to higher-tier plans with more advanced features.


  • Alexis

    Hey there! I'm Alexis, the author behind Welcome to your ultimate best web tools reviews website. My goal here is to provide you with thoroughly researched and unbiased evaluations of various web tools. With our rigorous testing process, I help you navigate the overwhelming market, ensuring that you find the perfect products that meet your specific needs. Trust me to keep you informed and empowered in your decision-making process. At, you can count on finding honest and reliable information to make the best choices for your online ventures. Let's explore the world of web tools together!

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