AWeber Review 2023: Uncovering the Key Pros and Cons for Email Marketers

Welcome to our AWeber Review for 2023! In this article, we will explore the various features, pricing, and pros and cons of AWeber, an email marketing platform that has been serving businesses for years. Whether you are a beginner or an experienced email marketer, this review will help you determine if AWeber is the right email marketing tool for you. So, let’s dive in!

What is AWeber?

Aweber is an email marketing software that enables businesses to create and manage email campaigns effectively. It was founded in 1998 and has since then grown to become a leading email marketing software in the market. Their platform is designed to make email marketing easy for businesses of all sizes, regardless of their level of expertise.

With Aweber, businesses can create email newsletters, automated email sequences, and other campaigns to promote their products and services. They can also track their email campaign’s performance, analyze the email open and click rates, and optimize their campaigns to increase conversions and boost sales.

One of the most significant advantages of Aweber is that it comes with a user-friendly interface and a wide range of features that cater to the needs of small businesses and enterprises alike. Moreover, Aweber has an extensive library of templates that businesses can use to create professional-looking emails and campaigns in a matter of minutes.

AWeber Pricing and Plans

Aweber Pricing and Comparison with Competitors

Aweber offers a variety of pricing plans based on the number of subscribers you have, starting at $19 per month for up to 500 subscribers and ranging up to $149 per month for up to 25,000 subscribers. Additionally, Aweber offers a free trial period for 30 days, during which you can test out all of its features.

Compared to its competitors, Aweber’s pricing is competitively priced. For instance, Mailchimp charges $99 per month for up to 10,000 subscribers, while Constant Contact charges $95 per month for the same number of subscribers. Although other email marketing solutions have lower prices, they often have limited features and capabilities.

Service Provider

Pricing for 10,000 Subscribers





Constant Contact


Table 1: Comparison of pricing plans for 10,000 subscribers among Aweber, Mailchimp, and Constant Contact

It’s important to note that while Aweber’s pricing may be slightly higher than some of its competitors, it offers a wider range of features and capabilities, including automation, landing page creation, and an AI writing assistant, to name a few. Additionally, Aweber’s pricing is based on the number of subscribers rather than the number of emails sent, making it a more cost-effective solution for businesses with smaller subscriber lists but high email volumes.

Something to watch out for: subscriber count

It’s important to keep an eye on your subscriber count when using AWeber, as it directly affects your pricing. If your subscriber count increases beyond the limit of your current plan, you may need to upgrade to a higher plan to accommodate the additional subscribers. Therefore, it’s essential to regularly monitor and manage your subscriber list to ensure you’re on the right plan for your business needs.

AWeber Review: Pros and Cons

  • AWeber offers a user-friendly interface, making it easy for users of all skill levels to navigate and use the platform.
  • They provide a wide range of pre-designed email templates, allowing you to create professional-looking emails without any coding or design skills.
  • With AWeber’s automation features, you can automate your email marketing campaigns and save time by setting up various triggers and actions.
  • AWeber offers robust list management features, allowing you to segment your subscribers and send targeted emails to specific segments.
  • They provide excellent customer support through live chat and email, ensuring that you get timely assistance whenever you face any issues or have questions.
  • The free plan offered by AWeber has certain limitations, such as a limited number of subscribers and emails per month.
  • Compared to some other email marketing platforms, AWeber’s pricing may be slightly higher, especially if you have a large subscriber list.

Despite these limitations, Aweber’s affordable pricing plans and excellent customer support make it a worthwhile investment for small businesses and beginners in email marketing. We give Aweber an overall rating of 4 out of 5 stars.

Aweber’s ‘Magic Links’ feature is a highly useful tool for managing email lists and increasing engagement. With ‘Magic Links’, subscribers can update their email preferences or unsubscribe from a list simply by clicking a link in an email.

Magic Links

This allows for easy management of email lists, minimizing the risk of spam complaints and unwanted emails being sent to subscribers who are no longer interested in receiving them. It also provides a positive user experience for subscribers, who can easily manage their email preferences without the hassle of logging into a separate account or filling out a form.

In addition to ‘Magic Links’, Aweber offers a range of tools for effective list management. With its segmentation and tagging features, users can create targeted email campaigns based on subscriber behavior and interests. Aweber also offers a range of integrations with other platforms, allowing for seamless integration and management of email lists.

Overall, Aweber’s ‘Magic Links’ and list management features make it a strong choice for businesses and marketers looking to effectively manage their email lists and increase engagement with their subscribers.

What sets Aweber apart from other email marketing software?

Aweber is a versatile email marketing software that is designed to provide a comprehensive set of features and tools for businesses of all sizes. One of the key features of Aweber is its email list management system that enables businesses to create and manage multiple email lists. This feature allows businesses to segment their subscribers based on their interests, location, and other criteria and send them targeted and personalized content that resonates with them.

Another key feature of Aweber is its automation capabilities. Businesses can set up automated email sequences that are triggered by subscriber behavior, such as sign-ups or purchases. This enables businesses to deliver timely and relevant messages to their subscribers and nurture them along the customer journey.

Additionally, Aweber comes with a range of integrations with third-party services such as Shopify, WordPress, and Salesforce, which makes it easy for businesses to connect with their existing tools and platforms.

AWeber’s Most Important Features

AWeber offers a wide range of features designed to enhance your email marketing campaigns. Let’s explore some of the most important ones:

Adding Subscribers

Adding subscribers to your AWeber account is a straightforward process. You can manually add subscribers or import them from a CSV file. Additionally, AWeber provides a sign-up form builder that allows you to embed forms on your website and capture new subscribers effortlessly.

import subscribers

Creating Lists

Organizing your subscribers into lists is crucial for effective email marketing. With AWeber, you can create multiple lists and segment your subscribers based on their interests, demographics, or past interaction with your emails. This segmentation allows you to send targeted and personalized emails to specific segments of your audience.

Creating Forms

AWeber offers a user-friendly form builder that enables you to create customized sign-up forms to capture new subscribers. You can choose from a variety of form templates, customize the design, and add fields that are relevant to your business. These forms can be embedded on your website or shared as standalone landing pages.

Creating Emails

AWeber provides a drag-and-drop email builder that allows you to create visually appealing emails without any coding knowledge. You can choose from their library of pre-designed email templates or create your own from scratch. The drag-and-drop editor makes it easy to add text, images, buttons, and other elements to your emails, helping you create engaging content for your subscribers.


When it comes to integration, Aweber has a long list of integrations with popular platforms, including WordPress, Salesforce, and Shopify. The platform also has a robust API that allows users to build custom integrations with their preferred software.


Email Newsletters and Automation

Aweber allows you to easily create and send email newsletters to your subscribers. You can also set up automated email campaigns, triggered by specific actions taken by your subscribers, such as signing up for your newsletter or making a purchase on your website. These automated campaigns help you save time and reach your subscribers at the right time for maximum engagement.


Email Templates and Editor

Aweber provides a wide variety of email templates that you can customize to suit your brand and message. The drag-and-drop editor makes it easy to create professional-looking emails without any coding or design experience.

AWeber List Management

Effective list management is crucial for successful email marketing campaigns. AWeber offers a range of list management features that make it easy to organize and segment your subscribers. You can create multiple lists, segment your subscribers based on various criteria, and personalize your emails for better engagement. By effectively managing your lists, you can ensure that your emails reach the right audience at the right time.

AWeber Landing Pages & Forms

Aweber offers a powerful landing page builder that allows you to create stunning, responsive pages without any coding skills. You can choose from a variety of pre-designed templates and customize each element to match your brand identity. The landing page editor is user-friendly and intuitive, making it easy to create pages that convert visitors into leads.

In addition to the landing page builder, Aweber also provides a form builder that allows you to create embedded and pop-up forms for your website or blog. You can choose from a variety of form templates and customize every aspect of the form to match your branding and messaging. You can also add form fields for different types of information and enable double opt-in to ensure higher deliverability rates.

Benefits of Aweber’s Landing Page Builder & FormsDrawbacks of Aweber’s Landing Page Builder & Forms
Easy to use and customize Responsive and mobile-friendly Integrates with Aweber’s email marketing campaigns Provides robust analytics and reportingCustomization options are limited compared to other landing page builders Pop-up forms can be intrusive for some visitors Could benefit from more advanced features like A/B testing

If you’re looking for a simple, user-friendly landing page builder and form creator, Aweber is a great choice. While it may not have all the advanced features of other platforms, it provides a solid foundation for your email marketing campaigns.

Landing Pages in AWeber

AWeber provides a landing page builder that allows you to create visually appealing and high-converting landing pages. You can choose from their collection of pre-designed templates or create your own from scratch. The drag-and-drop editor makes it easy to customize the design, add forms, and include compelling content to encourage visitors to take action and sign up for your email list.

Sign Up Forms

In addition to landing pages, AWeber also offers customizable sign-up forms that you can embed on your website or share as standalone pages. These forms allow visitors to subscribe to your email list directly. You can customize the design, add fields for capturing relevant information, and even enable double opt-in to ensure a high-quality subscriber base.

Aweber’s AI Writing Assistant

Aweber’s AI writing assistant is a feature that sets the email marketing software apart from its competitors. The AI writing assistant creates engaging email content by analyzing the user’s writing style and suggesting improvements to increase open and click-through rates.

The AI writing assistant is particularly useful for small businesses and individuals who may not have the resources for a dedicated content writer or marketing team. The feature saves time and effort by streamlining the content creation process and providing suggestions for improvement.

The AI writing assistant also offers a range of templates and pre-written content that can be customized to fit the user’s brand and message. This makes it easy to create professional-looking emails without any design or writing experience.

Furthermore, the AI writing assistant learns over time and adapts to the user’s writing style, ensuring that the emails created are consistent with the brand’s identity. The feature is constantly improving, and Aweber continues to update and refine its algorithms to enhance the user experience.

In conclusion, Aweber’s AI writing assistant is a powerful tool that can help businesses and individuals create engaging emails with ease. Its ability to learn and adapt to the user’s writing style, as well as the range of templates and pre-written content available, makes it a valuable addition to any email marketing campaign.

Autoresponders and AMP for Email in Aweber

Aweber has a wide range of automation features to help streamline your email marketing campaigns. One of the most powerful features is Aweber’s autoresponder functionality. With this feature, you can automatically send a series of pre-written emails to subscribers at specified intervals. This allows you to create a sequence of targeted messages that help to nurture your leads and move them closer to a sale.

In addition to autoresponders, Aweber also supports AMP for email. AMP allows you to create interactive and engaging emails that go beyond the traditional static format. With AMP, subscribers can interact with your email content, such as RSVPing to an event or taking a quiz, without leaving their inbox. This feature can help you stand out in a crowded inbox, increase engagement, and ultimately drive more conversions.

AWeber Reporting and Analytics

Tracking the performance of your email marketing campaigns is essential to understand what works and what doesn’t. AWeber provides comprehensive reporting and analytics features that give you insights into your campaigns’ performance. You can track metrics such as open rates, click-through rates, conversion rates, and more. This data allows you to make data-driven decisions and optimize your campaigns for better results.

Aweber Customer Support 

One of the key factors to consider when choosing an email marketing software is the level of customer support provided by the vendor. Aweber boasts a robust customer support system, with various channels available for users to get assistance.

For starters, Aweber offers a comprehensive knowledge base that contains helpful resources, such as video tutorials, FAQs, and articles. The knowledge base is easily accessible from the Aweber website and is an excellent self-help resource.

Additionally, Aweber provides users with access to live chat support, which is available 24/7. This feature is especially helpful when users need quick resolution to issues that may arise when using the software.

For users who prefer to speak with a support representative, Aweber provides phone support during business hours. Users can also submit a ticket via email and expect a response within 24-48 hours.

Overall, Aweber’s customer support  capabilities make it a reliable email marketing software for businesses of all sizes.

Aweber Tutorial: Getting Started and Automation

When it comes to email marketing, Aweber is one of the most popular platforms available. In this Aweber tutorial, we will cover everything you need to know to get started with this software and take advantage of its automation features.

Getting Started with Aweber

The first step to using Aweber is to sign up for an account. Once you have done this, you will be taken to the dashboard where you can create your first email list. To do this, click on the “Create a List” button and follow the prompts. You will need to fill out various details such as your list name, company name, and physical address.

Once you have created your email list, it’s time to start building your email campaigns. Aweber offers a variety of email templates to help you get started quickly. You can also create your own templates or use HTML to create custom emails.

Aweber Automation

One of the biggest advantages of using Aweber is its automation features. With Aweber, you can set up autoresponder campaigns that send targeted emails based on specific actions or triggers. For example, you could set up an autoresponder that sends a welcome email to new subscribers or a series of emails that are triggered when someone makes a purchase on your website.

To set up an autoresponder campaign, go to the automation tab in Aweber and click “Create a Campaign.” From there, you can choose the type of autoresponder you want to create and set up the various triggers and actions. Aweber also offers a visual email campaign builder that makes it easy to create complex automation sequences.

AWeber Alternatives

While AWeber is a popular choice for email marketers, there are several alternatives available in the market. Let’s take a quick look at some of them:


GetResponse is a comprehensive email marketing platform that offers features such as email automation, landing page builders, and webinar hosting. It’s an excellent alternative to AWeber for businesses looking for an all-in-one marketing solution.


Mailerlite is a user-friendly email marketing platform that offers advanced features at an affordable price. It’s a great alternative for small businesses and startups with limited budgets.


Brevo is a powerful email marketing platform that focuses on personalization and engagement. It provides features such as advanced segmentation, behavior-based automation, and deep analytics.


ConvertKit is designed specifically for creators and provides features to help them grow their audience and sell products. It offers features such as customizable forms, landing page builders, and email automation.

Frequently Asked Questions (FAQ)

Who should use AWeber?

AWeber is suitable for businesses of all sizes and industries that want to leverage email marketing to grow their audience and increase their sales. It’s user-friendly, making it accessible to beginners, while also offering advanced features for experienced marketers.

Is there a free version of AWeber?

Yes, AWeber offers a free plan that allows you to have up to 500 subscribers and send a limited number of emails per month. This is a great option for startups and small businesses with a limited budget.

Q: Can I use AWeber for free?

A: AWeber offers a free trial, but it is not a completely free email marketing provider. After the trial period, you will need to choose a paid plan to continue using AWeber’s services.

Q: Does AWeber provide customer support?

A: Yes, AWeber provides email and live chat support to its customers. If you have any questions or need assistance, you can reach out to their support team for help.

Q: How does AWeber help with email marketing automation?

A: AWeber offers a range of automation features that allow you to create personalized and targeted email campaigns. With AWeber, you can automate various tasks such as sending welcome emails, segmenting your subscribers, and following up with leads.

Q: Does AWeber integrate with other platforms?

A: Yes, AWeber integrates with a variety of platforms, including popular ones like WordPress, Shopify, PayPal, and more. This allows you to connect your email marketing efforts with your other business tools and streamline your workflows.

Q: Is AWeber suitable for beginners who are new to email marketing?

A: Yes, AWeber is beginner-friendly and provides resources and guides to help you get started with email marketing. Whether you’re new to email marketing or have some experience, AWeber offers a user-friendly interface and educational materials to support your journey.

Q: How does AWeber help with creating effective email campaigns?

A: AWeber provides a drag-and-drop email editor that makes it easy to create visually appealing and engaging emails. Additionally, it offers features like email subject line testing and analytics to help you optimize your email marketing strategy and improve your campaign results.

Q: What are the pros and cons of using AWeber as an email marketing platform?

A: Some pros of using AWeber include access to a full suite of email marketing features, advanced automation capabilities, great customer support, and customizable email templates. On the other hand, some cons include the cost associated with the service, limited options for segmenting subscribers, and the presence of AWeber branding in your emails.

Q: Can I sell products and subscriptions with AWeber?

A: Yes, AWeber allows you to sell products and subscriptions through your email marketing campaigns. You can set up automated product launches, create order forms, and integrate with payment processors to facilitate your online sales.


  • Alexis

    Hey there! I'm Alexis, the author behind Welcome to your ultimate best web tools reviews website. My goal here is to provide you with thoroughly researched and unbiased evaluations of various web tools. With our rigorous testing process, I help you navigate the overwhelming market, ensuring that you find the perfect products that meet your specific needs. Trust me to keep you informed and empowered in your decision-making process. At, you can count on finding honest and reliable information to make the best choices for your online ventures. Let's explore the world of web tools together!

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