ConvertKit Review: A Deep Dive into Email Marketing

ConvertKit review 2023: Overview

Welcome to our ultimate ConvertKit review for 2023! If you’re looking for the best email marketing tool to take your business to the next level, you’ve come to the right place. In this comprehensive review, we will dive deep into the features, benefits, and drawbacks of ConvertKit, helping you make an informed decision on whether it’s the right choice for you.

What is ConvertKit?

ConvertKit is a powerful email marketing tool designed specifically for bloggers, creators, and small business owners who are looking to build their email list and boost customer engagement. This platform allows users to create customized email campaigns, build landing pages, and automate email sequences, making it an all-in-one solution for email marketing needs.

ConvertKit was founded in 2013 by Nathan Barry, who wanted to create an email marketing tool that was easy to use and provided the essential features for bloggers and creators. Since then, it has grown to become one of the most popular email marketing tools on the market.

Thanks to its powerful features and user-friendly interface, ConvertKit is a versatile tool suitable for anyone who wants to build their email list and communicate effectively with their subscribers. Its robust features cater to the needs of both beginners and experienced marketers alike.

Email Marketing Made Easy with ConvertKit

Email marketing is an essential tool for businesses looking to communicate with their audience and drive conversions. And with ConvertKit, email marketing service has never been easier. ConvertKit is an email marketing platform that is specifically designed for bloggers and creators. It offers a wide range of features and functionalities that make it a powerful tool for building and managing email lists.

One of the key features of ConvertKit is its intuitive and user-friendly interface. The platform is incredibly easy to navigate, allowing users to create and send emails in just a few clicks. Additionally, ConvertKit offers a variety of customizable templates, allowing users to create professional-looking emails without the need for any design skills.

ConvertKit also provides advanced automation features, such as tagging and segmentation, which help users deliver targeted and personalized emails to their subscribers. With ConvertKit, businesses can easily track and analyze the performance of their email campaigns, allowing them to make data-driven decisions and optimize their email marketing efforts. Overall, ConvertKit is a powerful and user-friendly tool that simplifies email marketing and helps businesses effectively communicate with their audience.

ConvertKit Review: A Deep Dive into Email Marketing

Email marketing has become an essential tool for businesses looking to boost customer engagement and increase their online presence. And with so many email marketing tools available, it can be challenging to choose the right one for your business needs. In this ConvertKit review, we’ll take a deep dive into this email marketing software and explore its features and benefits.

ConvertKit is an email marketing tool designed for bloggers, podcasters, and other content creators looking to build their audience and monetize their content. With ConvertKit, you can create and send email campaigns, build landing pages and opt-in forms, and automate your email marketing efforts.

In this ConvertKit review, we’ll explore the core features and functionalities of this email marketing tool and provide an in-depth analysis of its strengths and weaknesses. We’ll also compare ConvertKit with other email marketing tools on the market and provide our overall rating of this platform.

So, if you’re in search of an email marketing tool that can take your online business to the next level, keep reading this ConvertKit review to find out if it’s the right fit for you.

Who uses ConvertKit?

ConvertKit is used by a wide range of creators across different industries. Bloggers, podcasters, online course creators, YouTubers, and digital product sellers are just a few examples of professionals who rely on ConvertKit to connect with their audience and drive business growth. ConvertKit’s user-friendly interface and tailored features make it an attractive option for creators who want to focus on building relationships and delivering valuable content to their subscribers.

ConvertKit’s Core Features

ConvertKit is an efficient email marketing tool that offers several core features to improve your email marketing campaigns. With ConvertKit, you can expect an email newsletter builderemail automation builder, and landing page and form builder.

The email newsletter builder allows you to create custom templates for your emails, offering a more personalized touch to your messages. You can also choose from a range of pre-built templates and customize them according to your needs. The email automation builder makes it easy for you to set up automated email sequences that are triggered by user behavior, saving you time and effort in managing your campaigns.

The landing page and form builder assists you in creating landing pages that are tailored to your brand, increasing customer engagement and improving your conversion rates. The forms builder makes it easy to create custom forms and surveys, enabling you to capture valuable leads and feedback.

Key Benefits of ConvertKit’s Core Features

Using ConvertKit’s core features can bring a range of benefits to your email marketing campaigns. Firstly, the email newsletter builder provides customization options that allow you to create emails that align with your brand image. Secondly, the automation builder enables you to save time on repetitive tasks by automating your email campaigns. Finally, the landing page and form builder allows you to create custom landing pages and forms, providing your subscribers with a seamless experience and improving engagement rates.

In summary, ConvertKit’s core features, namely the email newsletter builder, email automation builder, and landing page and form builder, are essential tools that you should consider incorporating into your marketing strategy. These features provide a range of benefits, such as customizability, automation, and improved engagement rates, that can help boost your email marketing campaigns.

ConvertKit Pricing Details

One of the biggest selling points of ConvertKit is the transparency of its pricing model. The platform offers a 14-day free trial, after which users are given the option to choose from different tiers based on their email list size.

25k+Custom pricing

ConvertKit’s pricing structure is simple and straightforward, with no hidden fees or additional costs. Users have access to all of the platform’s features regardless of their subscription tier, making it a cost-effective option for those who are just starting out.

It’s also worth noting that ConvertKit offers a 30-day refund policy, so users can try out the platform risk-free. Additionally, the platform provides discounted pricing for creators who are transitioning from other email marketing tools such as Mailchimp or Aweber.

ConvertKit’s Key Strengths and Weaknesses

ConvertKit is considered one of the most popular email marketing tools on the market for content creators and bloggers. Here are some of the key strengths and weaknesses of using ConvertKit.

ConvertKit Pros:

  • Automation: One of the biggest benefits of using ConvertKit is its powerful automation capabilities. You can set up trigger-based automation workflows easily.
  • User-Friendly Interface: With its simplistic design, ConvertKit is easy to use. You do not need any technical experience to navigate the platform’s features.
  • Easy-to-Use Email Editor: Creating emails with ConvertKit is a breeze, with the drag-and-drop email editor. You can create emails without any coding knowledge.
  • Tagging and Segmentation: ConvertKit makes it easy to tag subscribers and segment your email list based on subscriber behavior.
  • Integrations: ConvertKit integrates with a wide range of third-party services, including Shopify, WordPress, and more, which makes it a versatile option.

ConvertKit Cons:

  • Expensive for Beginners: ConvertKit pricing plans can be expensive for beginners or people with small email lists.
  • Limited Template Options: ConvertKit does not have a wide range of email templates available, which may limit your design choices.
  • No Landing Page Templates: ConvertKit does not have a wide variety of landing page templates, which can be a drawback for those who prefer a wide range of design options.
  • Reporting and Analytics: The reporting and analytics features in ConvertKit are quite basic compared to other email marketing tools.
  • No A/B Testing: ConvertKit does not offer A/B testing, which is a major limitation for businesses that rely on data-driven insights.

Overall, ConvertKit is a reliable email marketing tool with powerful automation capabilities, but it may not be the best fit for everyone. Understanding its key strengths and weaknesses can help you make an informed decision about whether ConvertKit is the right choice for your business needs.

ConvertKit Alternatives

While ConvertKit is a robust email marketing tool, it might not be the perfect fit for everyone. Here are some alternatives to consider:


Mailmodo is an innovative email marketing tool that uses AMP technology to create interactive emails. It offers features like in-email forms, surveys, and payment options, making it a great choice for businesses looking to engage customers in unique ways.


Mailchimp is a popular email marketing tool that offers a variety of features, including email automation, landing page builders, and marketing CRM. It is known for its user-friendly interface and affordable pricing plans.

Campaign Monitor

Campaign Monitor is an email marketing tool that offers features like email automation, dynamic content, and detailed analytics. It is a good option for businesses of all sizes and offers competitive pricing plans.


Mailjet is a cloud-based email marketing tool that offers features like email automation, transactional emails, and email personalization. It is a reliable and affordable option for businesses looking to enhance their email marketing efforts.

ConvertKit’s Rating Overview

After a deep dive into the features and functionalities of ConvertKit, it is time to take a look at its overall rating. ConvertKit is undoubtedly a powerful email marketing tool that offers an extensive range of features to engage your customers. With ConvertKit, you get access to a powerful email newsletter builder, email automation builder, and landing page and form builder, among other features.

So, is ConvertKit right for you? The answer depends on your specific requirements and budget. ConvertKit may not be the cheapest option out there, but the pricing plans are reasonable, and the features justify the cost. Overall, ConvertKit is an excellent email marketing tool that can help you boost customer engagement and drive conversions.

ConvertKit Creator Pro

ConvertKit offers a premium plan called Creator Pro, specifically tailored for professional creators. With Creator Pro, you gain access to advanced features such as advanced reporting, integration with other tools, and priority customer support. If you are a serious creator looking to scale your email marketing efforts, Creator Pro could be a valuable upgrade for you.

ConvertKit vs. Mailmodo

While both ConvertKit and Mailmodo offer impressive email marketing features, Mailmodo’s interactive and engaging emails are a standout feature. However, ConvertKit’s landing page editor and extensive list management capabilities may make it a better choice for some businesses.

Convertkit Landing Page

A well-designed landing page is a powerful tool for capturing leads and growing your email list. ConvertKit’s landing page builder allows you to create stunning and unlimited landing pages without the need for coding or design skills. With a drag-and-drop interface and customizable templates, you can quickly create landing pages that convert visitors into subscribers. Whether you’re promoting a free resource or selling a product, ConvertKit’s landing page feature is a valuable asset.

MailChimp – FREE

If cost is a primary concern for you, MailChimp offers a free plan that allows you to send email campaigns to up to 2,000 subscribers. Although the free plan has limitations compared to paid options, it is a great starting point for those on a tight budget. MailChimp also provides a range of features such as automation, email templates, and detailed reporting, making it a solid alternative to ConvertKit.

ConvertKit Features and Functionality

ConvertKit offers a range of features and functionalities that make it an ideal email marketing tool for bloggers, small businesses, and entrepreneurs. Let’s take a closer look at some of its core features:

ConvertKit Newsletter Templates

ConvertKit’s newsletter builder offers a range of customizable templates to choose from, allowing you to create professional-looking newsletters in minutes. The drag-and-drop interface and user-friendly editor make it easy to add images, text, and calls to action to your emails.

ConvertKit Email Automation

ConvertKit’s email automation builder makes it easy to set up automated email sequences and workflows. You can create personalized emails that trigger based on subscriber behavior, ensuring that your messages are always relevant and timely.

ConvertKit Analytics and A/B Testing

ConvertKit offers in-depth analytics and A/B testing features, allowing you to track important metrics like open rates, click-through rates, and conversion rates. This data can be used to optimize your email campaigns and improve your overall ROI.

ConvertKit Integrations

ConvertKit integrates seamlessly with a range of third-party tools, including WordPress, Shopify, and more. This makes it easy to manage your email campaigns and subscriber data across multiple platforms.

ConvertKit’s deliverability 

ConvertKit’s deliverability refers to the ability of its email marketing platform to successfully deliver emails to subscribers’ inboxes. This includes avoiding spam filters, reaching primary inboxes rather than promotions or spam folders, and minimizing bounces or failed deliveries. ConvertKit places a strong emphasis on maintaining high deliverability rates, working closely with email providers to ensure their platform follows best practices for inbox placement. They provide features such as opt-in forms, double opt-in confirmation, and list cleaning tools to help improve deliverability and maintain a good sender reputation.

ConvertKit Support

customer support

When it comes to customer support, ConvertKit offers various resources to assist its users. You can access their extensive knowledge base, which includes helpful articles and video tutorials that cover a wide range of topics. Additionally, ConvertKit provides email support and has a dedicated community of users who often share tips and insights on how to make the most of the platform.

ConvertKit Forms

ConvertKit’s landing page and form builder offers a range of customizable templates that can be easily embedded on your website or social media pages. The forms are optimized to convert visitors into subscribers, with features like exit-intent pop-ups, customizable CTAs, and more.

Reasons why I prefer ConvertKit’s sign up forms more than other tools:

  1. Unlimited forms
  2. Responsive designs
  3. GDPR compliant
  4. Customizable designs
  5. easy drag-and-drop


In conclusion, ConvertKit is a powerful email marketing tool that offers a range of essential features and functionalities. Its landing page editor, email automation, and intuitive list management make it a top choice for businesses and marketers. If you are looking for an email marketing tool that provides exceptional support, ConvertKit is the right fit for you. Its support team is accessible and responsive, ensuring you receive the assistance you need in a timely manner. In terms of ratings, ConvertKit is highly recommended due to its exceptional functionality and ease of use. Its pricing is relatively affordable, with different tiers to choose from depending on your needs. To make the most out of ConvertKit, follow the tips on how to use ConvertKit, which include leveraging its newsletter templates, forms, and analytics and a/b testing. Lastly, ConvertKit’s landing page editor is an excellent feature that allows you to create professional and captivating landing pages in minutes.

Overall, ConvertKit is a reliable and efficient email marketing tool that is worth considering for your business.

the verdict: Ready to take your email marketing to the next level? Sign up for ConvertKit today and see why thousands of users trust ConvertKit for their email marketing campaigns!


Q: What is ConvertKit?

A: ConvertKit is an email marketing tool designed specifically for creators and entrepreneurs. It provides features like landing page creation, automation, integration with other tools, and more.

Q: Is ConvertKit the best email marketing tool?

A: ConvertKit is considered one of the best email marketing services, especially for creators and entrepreneurs. Its user-friendly interface, advanced features, and excellent deliverability make it a popular choice among users.

Q: What is the ConvertKit Pro plan?

A: ConvertKit Pro is a paid plan offered by ConvertKit that provides advanced features and benefits. It includes features like visual automation, priority support, advanced reporting, and the ability to sell digital products and subscriptions.

Q: How do I create an email list in ConvertKit?

A: To create an email list in ConvertKit, you need to sign up for an account and navigate to the “Subscribers” tab. From there, you can create a new form or import your existing subscribers to start building your email list.

Q: Can I use ConvertKit with other email marketing services like Mailchimp?

A: Yes, ConvertKit provides integrations with various email marketing services, including Mailchimp. You can easily migrate your subscribers from Mailchimp to ConvertKit and continue using it as your primary email marketing tool.

Q: Does ConvertKit offer email templates?

A: Yes, ConvertKit offers a range of customizable email templates that you can use to create professional-looking emails. You can also create your own templates and save them for future use.

Q: How can I create an email sequence in ConvertKit?

A: To create an email sequence in ConvertKit, you can use the visual automation feature. Simply drag and drop the desired actions and emails to create a sequence that will be sent to your subscribers automatically.

Q: What is ConvertKit Creator Pro?

A: ConvertKit Creator Pro is a higher-tier plan offered by ConvertKit that is specifically tailored for professional creators. It includes advanced features like subscriber scoring, advanced reporting, and priority support.

Q: Does ConvertKit provide marketing automation?

A: Yes, ConvertKit offers powerful marketing automation capabilities. You can create customized automation workflows to engage with your subscribers based on their behavior and actions.

Q: What is the cost of ConvertKit?

A: ConvertKit offers different pricing plans starting from $29 per month. You can choose the plan that suits your needs and the number of subscribers you have.


  • Alexis

    Hey there! I'm Alexis, the author behind Welcome to your ultimate best web tools reviews website. My goal here is to provide you with thoroughly researched and unbiased evaluations of various web tools. With our rigorous testing process, I help you navigate the overwhelming market, ensuring that you find the perfect products that meet your specific needs. Trust me to keep you informed and empowered in your decision-making process. At, you can count on finding honest and reliable information to make the best choices for your online ventures. Let's explore the world of web tools together!

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